drupa cube, the event and congress destination at drupa 2016, will feature some 60 keynote speeches, panel discussions and presentations by international experts (Hall 6, Stand D03). drupa cube sets itself apart from other industry congresses around the globe with its focus on visitor target groups from the print industry as well as from the creative sector and from brand manufacturing and print buying.

“If you want to master the current changes in the print industry, consistent change management is indispensable. This in turn only works out when you pursue a multi-disciplinary approach and look beyond your own backyard,” says Sabine Geldermann, director of drupa. “With The Medici Group, which is synonymous with ‘out-of-the-box’ thinking, we have exactly the right partner by our side.”

Frans Johannsson, founder and CEO of The Medici Group, will give two keynote speeches – the opening keynote on the first trade fair day (May 31) and on June 2 (both from 11:00 am – 11:45 am). The British brand agency FreemanXP was commissioned with the strategic and creative design of the program and the on-site implementation.

The English cube program for the 11 trade show days is divided into the following five areas: Keynotes, Business Evolution, Technology, Innovation@the Intersection and C-Level. The six sessions under the heading “Innovation@the Intersection” will cover sector-specific subjects such as “The Role of Large Format,” “The Role of Packaging in the Customer Journey,” and  “3D Print: Hope or Hype?” Experts from The Medici Group will present a broader view and show how easily innovative approaches from other industries can be transferred to the print industry.

The C-Level sessions will address a clearly defined participant group of executive management level both on the exhibitor and visitor side. These C-Level sessions will be held right after the four keynotes and are designed as interactive workshops to share strategic insider knowledge. Each keynote speaker will act as a facilitator. Participation is by invitation only.

The Creative Day by W&V on June 3 (10:00 am- 3:45 pm) and the two half-day conferences of OE-A (Organic and Printed Electronics Association) on June 2 (2:00 pm – 4:30 pm) and on June 7 (11:00 am – 2:00 pm) round off the drupa cube program. The OE-A events will be held in English, the Creative Days in German only. The program is available at www.drupa.de/drupa-cube.

Participation in the drupa Cube program is free of charge for drupa visitors, included in the daily ticket price (€65 on show site or €45 online). Only the Creative Day geared towards advertising and creative agencies, the media and advertisers, has a cost of €89 and registration is required by June 2, 2016 at www.wuv.de/creativeday2016